The rapid development of China's ceramic tile is inseparable from the innovation and cooperation of tile refinishing colorants, which together have made indelible contributions to the "bright surface" of ceramic tiles. With the development of China's ceramic tile industry, tile refinishing colorants industry emerged many enterprises. However, the entire tile repair pigment industry status quo, there are still many irregularities, urgent need to solve the problem.

There are still many problems that need to be solved in the tile repair colorants industry, such as price distortion, tile companies obsessed with foreign countries, difficulties in cooperation with manufacturers, poor supplier service, lagging product innovation, lagging product quality standards, lack of sustainable development strategy, which seems to be underestimated, but in fact, it is related to the survival of the tile repair colorants industry. China's ceramic tile industry only in the spirit of common progress, common development, and strengthen exchanges and cooperation between the industry, in order to rise in the new round of market baptism. In this paper, through the analysis of various phenomena of tile colorants, aims to throw bricks to attract jade, and jointly provide suggestions for the development of the tile industry.

It is understood that there are about 1,800 tile repair coloring enterprises in China, but most of them are engaged in chemical trade, and there are 500 enterprises that are really engaged in production, new product development and technical services. Most of them are located in Guangdong, Jiangsu, Shandong and other major tile production areas, of which only 50 to 60 are medium-sized.

Just like the tile industry has been a lack of international brands, tile repair colorants are also "see the stars but not the moon". When some foreign brands of tile repair coloring in Europe and the United States tile production areas rampant, China's tile repair coloring has not formed a climate in the international market, not to mention the brand impact.

An expert has described the tile repair coloring in this way: "A large tile coloring enterprise to reach the scale of more than 500 million is not easy, but for a small tile coloring enterprise even if the benefits are not good enough is not dead." At present, China's tile repair color industry "scattered", "chaotic", "small" situation is mainly due to the domestic market order is not perfect. Some small businesses use interpersonal relationships to constrain some tile companies, so there is room for survival and development, constraints on the development of large tile companies have many factors.

Nowadays, customers always hope that tile refinishing pigment can be "high quality and low price", but every penny is worthwhile. In order to produce excellent tile refinishing colors, enterprises must pay the corresponding procurement costs, processing costs, design costs, service costs. Due to the high cost and high price of excellent tile colorants, customers are difficult to accept, coupled with the price of upstream mineral raw materials, the quality is not stable, which will limit the development of ceramic tile enterprises.